Floww – iOS app for investors
Designing the Floww iOS app for startup and fund investors, ensuring the app meets user needs and represents the brand effectively.
Floww.io – Startup onboarding
At Floww, I led the redesign of the startup onboarding process, reducing it from 30 steps to a streamlined journey and integrating AI to auto-generate company profiles from pitch decks.
IG.com – Client onboarding
Overhaul the client onboarding journey within the tightly regulated domain of leverage trading, to enhance the conversion rate from user sign-up to first trade.
IG.com – Costs transparency in trading
To enhance transparency on the IG platform, we enabled users to see how market changes affect returns based on their chosen instruments. The challenge was presenting this complex information simply and clearly, without overwhelming users, within a tight space.
Jar of Awesome – iOS app
IG.com – Interactive calculators and explainers
Cognitive biases app
CompareGlobal Group
UXstamps.com
GetFit.hk
Pelago Events
Willey Printing
Unite Asia
Estée Lauder Microsite Game
