UX & Product Designer

Chi Wai Li



About

Shapes.io by Chi

I’m Chi (Pronounced Chee), a seasoned UX/Product Designer with 18+ years in digital design, specialising in FinTech product design, prototyping, and user testing. I thrive on curiosity, learning through hands-on experimentation. My expertise extends to UI design and front-end web development, ensuring a seamless design-to-development workflow.

TL;DR

  • 18+ years of experience in design and tech
  • Expert with Figma, Sketch, Photoshop, and Illustrator
  • Familiar with HTML, CSS, PHP and Javascript  
  • Experienced in startups, product development, UX and prototyping 
  • One of the six Winning teams to win Google HK’s Entrepreneurship Program to visit Google Mountain View in 2014

Skills

  • UX & Product design
  • Figma
  • Design system
  • HTML / CSS / PHP / JS
  • Adobe CC
  • Usability Research
  • WordPress
  • Responsive Design
  • Rapid Prototyping
  • Axure RP
  • Google Analytics
  • Git & GitHub
  • Fluent in English and Cantonese

 

Qualifications and Experience:

Personal Projects

  • Jar of Awesome – A project I’ve put together to learn more about iOS app development using SwiftUI.
  • UX Stamps – My first attempt at creating and selling a physical product with pleasantly positive feedback, sold $1,000 USD worth of units within days of soft launching a simple website.
  • GetFit.hk – Yelp.com for Sports and Fitness in Hong Kong, started as MVP experiment to solve my own problem. [Now closed]
  • PlaySpeed.co – A chrome plugin to supercharge YouTube, allowing you to speedup or rewind youtube videos. [No longer needed]

Interests

Outside of design, I like to stay active. When I was little, I’m definitely one of those kids who couldn’t sit still for long. Influenced by my Dad who practised Kung Fu and watching far too many action films when I was little. I’ve been taking part in Martial Arts, Parkour, Tricking and Gymnastics since I was 16. I’ve always been fascinated by movement, jumping around and pushing the limit of my body.

The way I am

At 8 years old, We made a big move from Hong Kong to the UK. The language barrier forced me to become a keen observer and develop strong empathy. Navigating those feelings of helplessness and misunderstanding fuelled my passion for creating products that are clear, inclusive, and user-friendly.