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Product Designer Chi Wai Li

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Hello!

Hi, I’m Chi, a London based Senior Product Designer with over 18 years of experience in the design space. Specialised in design strategy, product design, prototyping, and user research.

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Create

I love what I do as a product designer, taking complex problems into super clear, user-friendly interfaces, finding that sweet spot between what users need, what the business wants, and what tech can deliver.

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Recent Work

Designing a mobile app for private market investors

Investors today naturally expect to be able to keep track of their investments on the go. My task was to improve the design and branding of the Floww iOS app for investors, making sure it meets user needs and showcases the brand well.

Supporting startup founders to join our fundraising platform

At Floww, I led the redesign of the startup onboarding process, reducing it from 30 steps to a streamlined journey and integrating AI to auto-generate company profiles from pitch decks.

What if starting to trade is simple (but not too easy)? Client onboarding

Overhaul the client onboarding journey within the tightly regulated domain of leverage trading, to enhance the conversion rate from user sign-up to first trade.
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Recommendations

Silvia L

Senior UX Designer @CompareGlobal Group

He has been a constant source of positive energy, always taking the initiative to help out his team and other departments, volunteering ideas, looking for ways to improve work and the product, and to top off these good qualities, he also is an extremely talented UX designer.

Sebastien T

Senior iOS Developer @Floww

Chi is extremely approachable and friendly so was very easy to collaborate with, which is key to good team morale and efficiency. Chi pioneered user feedback in our team to guarantee that the designs we went with would be successful.

Francis H

Product Manager @Floww

He always considers the full user experience, is super-collaborative and is great at taking on board feedback. He’s also got such a positive attitude. I can’t recommend Chi highly enough, any company would be lucky to have him.